EComposer - Shopify Landing Page Builder (2024)

Simply marketing your product isn’t sufficient; you must also gain consumers' trust.

One effective method is to clarify who you are and what your company stands for. The simplest and most effective way to accomplish this is through an About Us page.

You’ve likely seen various About Us pages, but how can you identify some of the most effective ones to get inspired?

In this article, we’ll showcase some highly effective About Us pages tailored to specific industries and explain why they are so influential. We'll also cover some of the tips on how to create an About Us page.

But first, let’s provide an overview of About Us pages and break down a commonly-used template for them.

What Is an About Us Page?

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An About Us page is an important part of your website where you share information about your company or yourself. It's where you tell your story, explain your mission, introduce your team, and highlight your history, values, and achievements. It would help build trust and credibility with customers.

People want to know who they're supporting, and an About Us page lets them see the faces behind the brand. Trust is key in buying decisions, especially for younger buyers like Gen Z, who prefer brands they feel connected to.

Your About Us page should answer two main questions:

  • Who are you?
  • What do you stand for?

Shoppers care about your mission and values, especially if they match their own beliefs about ethical and sustainable practices.

What Creates an Effective About Us Page?

There isn't a one-size-fits-all formula for crafting an excellent About Us page. But, we've identified four essential elements to create a captivating story about your brand.

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  • Vision and Mission: It's important to convey why your business exists. Highlight what makes you different and the problems you solve beyond just selling a product to attract people who share your values and goals.
  • Brand Story (History): Every business has a unique history worth sharing, explaining why it exists and serves its clients. Tell your story, including how you began, the challenges you faced, and your vision for the future.
  • Products, Services And Benefits: Summarize the products, services and emphasize the advantages of your offerings, showcase your core activities, and clarify what sets you apart from others.
  • Social Proof: Your credibility is boosted by reviews, client logos, case studies, and testimonials on your About Us page. These show that your claims are genuine and bring back the positive impact you can have on future clients.
  • The People Behind the Brand: Introduce your team to make your brand more personal. Share photos and short bios to show who they are and what they do. This helps customers feel connected to the people behind the business.

Top 26 About Us Page Examples for Inspirations

For inspiration, check out the following 26 examples of About Us pages that effectively engage their audience and tell their brand story.

1. Finest Eyewear – Best tell the People Behind

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The Finest Eyewear "About Us" page is one of the best examples showing how a brand introduces the team behind the brand.

It begins with a short history of the company, including key facts like years in business and customer reviews. Each team member is shown with a photo and a brief description of who they are and what they do.

This makes the brand more personal and helps customers connect with the real people who make the company successful.

2. Fresh Vegetable – Brand align Visual

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The Fresh Vegetable "About Us" page is a standing out example of showing how to align your page with your brand vision and mission. The brand utilizes high-quality pictures and green colors appropriately, showing their focus on freshness and nature.

They also briefly explain their history, how they started, and their journey. The page also highlights their products and what makes them special, like sustainability and organic farming. The clear visuals and simple content show their commitment to quality and health.

3. Jewellery – Show off their Strengths

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The Jewellery "About Us" page clearly highlights their strengths from the start. They immediately state that they are one of the top direct-selling companies in the world and explain what makes their brand unique.

As you scroll down, you see why their products are special and why customers should choose them, supported by testimonials and endorsem*nts from well-known brands.

This simple approach will help readers quickly understand the brand's value and reputation, clearly showing that your brand is the only one they need.


4. Apptopia – Keep it Simple

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(Image Source: Apptopia)

People want to understand what your business does and how it can help them. If they can't figure that out, they won't know they need your product or service.

Avoid using complex industry jargon. For example, Apptopia’s About Us page uses simple, straightforward language for anyone to understand while still looking professional.

What we love about it is that Apptopia uses short, punchy sentences to explain complex products and ideas in a way that is easy to grasp and not condescending. Their copy shows empathy and connects with the reader.

5. Oracle – Navigate to Show Real Proof

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(Image Source: Oracle)

Since 1977, Oracle has greatly impacted the tech industry.

With many achievements, such as creating the SQL database, Oracle summarizes its history and provides links to more detailed pages.

Oracle focuses on its mission and encourages users to explore analyst reports, corporate social responsibility (CSR), leadership, and investor relations. Interestingly, Oracle’s About Us page doesn’t showcase its products but highlights corporate initiatives. It’s a great example of a simple page that builds trust and encourages engagement.

6. Purple, Rock, Scissors – Bold Text and Animated Imagery

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(Image Source: Purple, Rock, Scissors)

If you want future clients, employees, or colleagues to understand your brand’s values clearly, use bold text, like Purple, Rock, Scissors does on their About Us page. This makes a strong and immediate impression.

Another cool feature of Purple, Rock, Scissors’ page is their animated header image, which brings their workplace to life. It shows how important it is to find new ways to engage your audience using creative design and web tools.

7. Tealium – Animated Infographics

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(Image Source: Tealium)

The standout feature of Tealium’s About Us page is the animated infographic explaining its customer data platform. It shows how privacy-based data collection across channels leads to faster insights, better ROI, and increased engagement.

The page also has strong social proof. It highlights their platform’s compliance with privacy standards like ISO, supported by awards and case studies.

In summary, this page shows how to tell a compelling story effectively using engaging visuals, like infographics, to drive your brand’s narrative.

8. Wild One – Clear & Straightforward

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(Image Source: Wild One)

Sometimes, keeping things simple leads to success. Look at Wild One, a brand that makes pet products. They clarify what they do, who they help, and the problems they solve.

Wild One emphasizes simplicity in its writing and brand visuals. Its clean design, with soft colors and short text, highlights this idea. Following Wild One's straightforward approach could help you create a great About page for your brand.

9. Nike – Words inspire

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(Image Source: Nike)

Nike's origins trace back to the University of Oregon, where coach Bill Bowerman played a pivotal role. Even though he's no longer with the company, one of his famous quotes still appears at the bottom of Nike’s About Us page:

“If you have a body, you are an athlete.” This bold statement reflects Nike’s focus on everyone as an athlete.

Nike values emerging talents who are essential to “expand human potential,” as emphasized on their About Us page.

What stands out is Nike’s clear understanding of its audience and mission as soon as visitors land on its About Us page. This leaves no doubt that visitors are in the right place and understand Nike’s purpose. It clearly shows that Nike knows how to use inspiring and touching words to grab its customers.


10. Joe Payton – Personal Brand Through Artistry

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(Image Source: Joe Payton)

The layout and tone of your About page should reflect the services you offer. Take Joe Payton's website as an example.

Joe's self-portraits not only make his brand memorable but also show his skills as a designer and animator. His visitors can easily understand what he does.

What we like about Joe's page is how he clearly shares his values as a creative professional on a well-organized page. He tells a story that can guide readers through each section without endless scrolling.

Plus, his website's artistic touches are incredible, making his online presence even more appealing.

11. Nclud – Signature Color & Unique Video Making

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(Image Source: Nclud)

Nclud's About Us page has a cool, creative design inspired by glitches, which makes it memorable and eye-catching.

The vibrant purple color scheme and hidden employee profiles make it immersive and engaging right from the start.

It’s not just about looks; the written content is lively and expressive too. A strong design needs equally strong copy to succeed. When designing your own page, focus on both visuals and words to create a compelling and impactful About Us section.

12. Wild Fork – Senses Appeal

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(Image Source: Wild Fork)

Wild Fork’s About Us page engages your senses, which is clever given its focus on responsibly farmed meat.

In addition to offering delicious meat, Wild Fork also provides a healthy option for people who care about what they eat. Its About Us page effectively explains this by:

  • Using visual infographics to show how their meat goes from the farm to your table
  • Sharing videos with captions that detail their process
  • Displaying enticing pictures of their best meat cuts
  • Clearly explaining the benefits of their products, like convenience, variety, and freshness

Once you know what your product offers, using a mix of different visuals can drive your message home. Like Wild Fork, you can combine various visual elements to create an About Us page that grabs attention and reflects what makes your brand unique.

13. Sony Interactive – Numbers tell

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(Image Source: Sony Interactive)

Sony Interactive uses its strong gaming community and long history to show off its About Us page. It features a timeline of its products with designs of game consoles and quick facts that highlight impressive sales numbers.

The page layout is smooth and organizes important information, such as its mission and global presence, to make people want to explore more.

You can see this in how they place related pages, such as the blog, studio details, product info, and corporate information, just before the bottom of the page.

14. Squareme – Words Play Around

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(Image Source: Squareme)

Squareme is a media production website. Its About Us page feels like a notebook. It uses calming colors and pencil sketches of shapes on a wide white background to give it a cool and unique touch.

We love how they made their layout unique without a navigation bar. Notice how they introduced their team members by using a dark background for the section but a light background for the image cards.

On the About Us page, they use their distinct brand voice to tell customers their USPs in the headings. This makes the page interesting and easy to reach for the younger audience.

15. Wendy Ju – Minimalism

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(Image Source: Wendy Ju)

It's hard to make a simple About Us page with soft colors exciting, but Wendy Ju did it. She set a high standard with a clever animation in the header that shows off her creativity. The logo shapes the overall design, and she uses thin lines throughout the page.

One great feature is how Wendy shares her experience in a short, friendly, and easy-to-read way. She uses icons that make it feel like a casual chat, making the page feel warm and welcoming. This mix of simple design, smart animations, and a personal touch makes her About Us page both engaging and unique.

16. Humaan – Engaging & Interactive

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(Image Source: Humaan)

Humaan's About Us page is impressive with its smooth transitions, making it easy and fun to navigate. The lively photos of people make the page feel vibrant and help build trust with visitors.

They show off a list of their clients with their expertise, which shows how successful and reliable they are. The team profiles are well done, giving a personal touch and letting visitors see who works at the company.

At the end of the page, there are interactive icons that visitors can drag around, making the page even more interesting and engaging. This mix of smooth transitions, lively photos, and fun interactive elements makes Humaan's About Us page both engaging and trustworthy.

17. BarkBox – Memorable Imagery of Dogs

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(Image Source: BarkBox)

BarkBox’s About Us page uses memorable pictures of dogs to catch your eye. The company keeps it simple by highlighting the different services it offers. Each service has its own section with text and images to explain it.

This About Us page shows that you don’t have to go into too much detail about your company’s story if it’s not necessary. Since BarkBox has many different services, they use this page to make sure customers understand what they offer.

18. Cero – Colorful Scrolling

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(Image Source: Cero)

Ceros’ About Us page is fun and engaging. As you scroll, you can see a timeline of the company’s achievements since 2006.

Then, there’s a cool section showing the awards the company has won, making Ceros look attractive to potential job seekers.

What we love about Ceros is that they keep the text short and powerful, using words like “our mission is to inspire and unlock creativity.” This simple approach pulls in right away without any distractions, making the page both informative and enjoyable to read.

19. Bhroovi Gupta – Personalization

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(Image Source: Bhroovi Gupta)

When looking for the best About Us page, we wanted to find one with personality. Bhroovi Gupta, a young graphic designer passionate about technology and motion design, fits the bill perfectly.

Her About page starts with a simple white background and a bold header saying, "I'm many things." Below that are hashtags that introduce her both as a professional and as a person which helps set the tone for the rest of the entire page.

Gupta's bio briefly covers her work history and inspirations. The resume section lists her awards, press features, and roles in various groups. We especially love that the page includes a few 3D animations and motion graphics, showcasing her skills and creativity.

20. OK Drugs – Asymmetry Design

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(Image Source: OK Drugs)

There are many reasons OK Drugs made the list for best About us Page and web design inspiration, but its use of asymmetry really sealed the deal.

  • Exciting visuals? Yes.
  • Edible typography? Yes.
  • Spunky color scheme? Yes.
  • Cute iconography? Yes.
  • Vibrant graphics? Yes.

In design, balance is crucial. While many brands opt for symmetrical layouts to achieve this, OK Drugs takes a different approach with asymmetry. Their collage-style layout reflects their unique brand identity, and the generous use of white space ensures that the site feels spacious and inviting, rather than overwhelming for visitors seeking a laid-back browsing experience.

21. The Robin Collective – Vibrant Color Scheme

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(Image Source: The Robin Collective)

The Robin Collective's About Us page stands out in today's web design trends, which range from very simple to very bold styles.

Right from the start, their page grabs your attention with a bright blue background. Splashes of pink, orange, and many more colors add to the lively feel throughout the site.

The Robin Collective demonstrates how using strong colors effectively can attract visitors and set a vibrant tone. Not everyone can pull off such bold design choices, but The Robin Collective's confident use of color shows they're a creative agency that's not afraid to stand out.

22. Pony Studio – Unique

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(Image Source: Pony Studio)

Pony Studio's website is really impressive. They use a mix of dark colors with bright accents that immediately catch your eye. I love how they add movement, illustrations, and 3D elements to make the site dynamic and lively.

As you scroll down, you'll find interesting numbers related to their expertise seamlessly woven into the page. It all makes you want to keep exploring.

Our favorite part is how Pony Studio showcases their team. They switch between photos showing their team members working together on various tasks throughout their day. This gives a glimpse into their collaborative environment and highlights their teamwork in action.

23. Gapsy – Responsive Imagery

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(Image Source: Gapsy)

Gapsy's About Us page keeps things simple with a plain background and clear black text, which makes their visuals really stand out. Instead of using regular photos, they show their team members as animated graphics created by AI, which gives the page a modern and tech-savvy look.

As you hover over different parts of the page, you can smoothly see responsive pictures about their services appear, making it easy to learn about what Gapsy does.

Towards the end of the page, they include testimonials from customers, sharing their experiences and showing why Gapsy is trusted by others.

24. Bēhance – Large Titles and Engaging Visuals

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(Image Source: Bēhance)

Behance's About Us page uses big titles effectively to catch your eye and guide you through their story. They creatively place benefits in a zigzag pattern among 3D pictures with descriptions, making the page visually interesting and easy to understand.

At the end of the page, Behance includes customer reviews to show how satisfied their users are. They finish with a clear Call to Action (CTA), encouraging clients to take the next step, which helps turn interest into action.

25. Dribbble – Playful Atmosphere

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(Image Source: Dribbble)

Dribbble's About Us page starts with a cheerful team photo, showing their playful side. They highlight their expertise with impressive stats from top websites.

The page is filled with fun and friendly pictures of Dribbble in various settings, reflecting their approachable brand.

They wrap up by a floating line of inspirations for different industries that show their strengths on providing creative ideas that give a clear picture of their team and design philosophy.

26. Made by Shape – Stunning Transition

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(Image Source: Made by Shape)

Made by Shape's About Us page is impressive because everything moves smoothly as you scroll. Whether it's pictures, text, or interactive parts, each section flows seamlessly into the next. This makes it easy and enjoyable to explore their website.

These smooth transitions not only show off their technical ability but also keep visitors interested. Made by Shape's About Us page is a great example of how well-made transitions can make a website inviting and easy to navigate as you learn about their company and services.

Others also read

Best Landing Pages for Affiliate Marketing: Guide + Examples

15+ Inspirational Shopify About Us Page Templates


How to Write an Unique About Us Page

Now that you have been inspired, let’s explore how to write an About us page that is unique and tells the world who you are.

1. Step-by-Step Guide

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When a company writes a great About Us page on its website, it helps show what makes them unique, sets them apart from competitors, and leaves a strong first impression on potential customers.

So, why miss the chance to convince customers to choose your products? Follow these 6 simple steps to tell your About Us story effectively:

  • Step 1: Plan what you want to say on your About Us page.
  • Step 2: Start with a catchy headline or slogan.
  • Step 3: Clearly explain what you offer and who your products are for.
  • Step 4: Use pictures or graphics to make your page more interesting.
  • Step 5: Share your story and what your company believes in.
  • Step 6: Build trust with things like customer reviews, statistics, social media links, and awards.

2. Writing Tips

Every company has a unique story, and yours is what will make your About Us page stand out. It's not just about sharing dates and facts. Go deeper and explore:

  • The spark: What inspired you to start this business?
  • The mission: What problem are you solving, or what impact are you aiming to create?
  • The journey: Share the challenges and successes you've experienced along the way.

As shown by these 26 About Us page examples, they do a great job of explaining their mission, what makes them special, and inviting visitors to take action.

So, if you want to connect well with your audience through your About Us page, here are our recommendations:

  • Focus on your audience: Speak directly to the people you want to connect with. Understand their needs and interests, and use language that resonates with them.
  • Show, don't tell: Bring your story to life with vivid descriptions, stories, and maybe a touch of humor.
  • Be clear and concise: People skim pages, so keep your sentences short and your message clear.
  • Infuse your brand voice: Let your personality shine! Whether you're quirky and playful or professional and serious, make sure your voice comes through.
  • Show off your team: Introduce the people behind your brand. Show the talented individuals who make your company special.

3. Design Tips

It’s also important to consider your page design and keep the visuals consistent from begin till ends that align with your brands:

  • Visuals matter: Use high-quality photos and videos to break up text and keep visitors engaged.
  • Consider a timeline: A visual timeline can creatively showcase your company's milestones and achievements.
  • Use white space: Don't overcrowd your page. Give your content space to breathe and make it easier to read.
  • Mobile-friendly design: Ensure your page looks good and works well on devices like phones and tablets, not just on desktops.
  • Include a call to action: After telling your story, prompt visitors to take action. Invite them to contact you, explore your services, or follow you on social media.

How to Create About us Page on Shopify

It’s actually quite simple to create an About us Page on Shopify since it has numerous apps that support designing and integrating with essential elements you need.

A Shopify app, EComposer Page Builder lets customers create professional web storefronts without any coding skills. It has many templates and elements that you can "drag and drop" to build your store. For About Us pages, EComposer offers 17+ templates for popular industries like Fashion, Food, Technology, Furniture, Jewelry, Home Decoration, etc.

Step 1: Install EComposer Page Builder for your Shopify store

Add the app from the Shopify App Store: EComposer Landing Page Builder.

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Step 2: Choose About Us Page Template

  • Open the EComposer app then start building your page.

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  • Preview templates and select one by clicking "Insert Now" and then "Insert."

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Step 3: Set Up Page Information

  • Use the navigator slider on the left to quickly navigate sections, you can click any part to edit.

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  • Then add components using the "Elements" function.

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  • For additional extensions or integrations you need, please navigate to the Extension Library on your left side column, the icon is in the 6th position.

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Step 4: Save and Publish

  • Click "Publish" in the top right and choose "Save and Publish."
  • Click "View" to preview your About Us Page.

With EComposer, creating a beautiful About us page has never been easier – it's design made simple, just for you.

If you haven’t had a Shopify account yet, seize the opportunity to benefit from a special offer: only $1 for the first month for all plans to experience Shopify from A-Z.

Try EComposer for FREE!

Final Words

Now that you've seen examples, it's time to create your own About page. With a great story, engaging text, a humble tone, and easy-to-understand visuals, you can create an eye-catching user experience.

If you have a clear purpose and understand why you serve your customers, you're ready to start. Don't forget to regularly review and update your About Us page to keep it fresh and relevant.

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